1/4/2024 0 Comments Grab it stick![]() ![]() ![]() Preparing for re-launch with new recipes, punchier flavours and extended product shelf life, Tyson approached Pearlfisher to modernise and elevate its hand-held healthy snacking brand.īruno Villena, Associate Marketing Director, Tyson Foods Europe, responded, “Pearlfisher has created a purposeful new positioning for us that is also immensely foodie and full of pleasure. The Grab It chicken on a stick range already boasts a range of evolving inventive and inspired flavours – such as Vindaloo and Habanero Mango. Tyson Foods, Inc is one of the world’s largest food companies and a recognised leader in protein. This informed the changing of the brand name, dropping the ‘s’ to change it from ‘Grabits’ to ‘Grab It’, a snappy and emphatic call to action that reflects the nature of the brand and inspires people to take a more positive approach to their food choices with the option to grab a healthy snack in one bite,” said Kristoffer Fink Parup, Head of Strategy. In a very competitive market, our question to ourselves was how could we create an interesting space in the industry and bring a little something different to snack time? This led to a core positioning and single-minded creative idea that great health, convenience and, especially, flavour shouldn’t be out of reach. “With healthy and free-from alternatives driving the industry, Grab It’s high-protein and convenient offer is ideal for today’s foodie but health conscious consumers. Pearlfisher has redesigned Tyson Foods’ chicken on a stick range, Grab It, to attract a wider audience and bring a modern, convenient and tasty approach to healthy snacking on the go. The packaging is also covered in witty copy that explores how you can have healthy snacks filled with flavor even when you don't have a lot of time. With different colors to match the multiple flavors, the green packaging goes with the Mango Habanero, and the orange is for the Vindaloo. The pouches are bright, happy, and striking. Pearlfisher has redesigned the brand to make the packaging match these feelings. These healthy and convenient snacks are the perfect way to infuse a little joy into your average day. And that's where Tyson Foods' chicken on a stick, Grab It, comes in. The only problem with those foods is that they're usually also the healthiest option. If you think about it, most foods at the fair come fastened to a stick. It brings out your inner kid at heart and makes eating, well, fun. Or regularly undertake activities such as heavy gardening, heavy DIY work.There's something about food on a stick. Very active - You exercise almost every day of the week doing high intensity training such as running, spinning, team or competitive sports. Daily dog walking (brisk pace, twice a day). going to the gym / swimming / cycling / horse riding / dance classes / playing golf. Moderately active - Do light to moderate intensity exercise 3-4 times a week. Spend majority of leisure time doing activities such as watching TV, playing computer games, on the internet, reading, cooking, driving, general household chores. Inactive - Do very little exercise, going for the occasional walk (moderate pace, low intensity). Typical jobs: hospital/ward nurse, waitressing in a busy restaurant, cleaner, porter, labourer/construction worker, gardener, farm worker. ![]() Heavy - Active for much of the day, walking non-stop and carrying objects. Typical jobs: shop assistant, teacher, chef/cook, bar worker, engineer. Moderate - On your feet for much of the day, either standing or occasional slow paced walking. Typical jobs: office worker, sales rep, bus/taxi/lorry driver. Light - Have a job that involves long periods of sitting (office-based / driving) or are home-based and sitting for much of the day. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |